With brands competing for customer loyalty, and growing public awareness of biodiversity and global conservation, there has never been a more vital time to show your customers that your company cares about our world.
Nothing draws customers like a good cause. As part of a multi-tiered sponsorship, a cause related marketing campaign can increase sales whilst generating funds for conservation. It can reach customers in a way traditional advertising cannot. Cause-related marketing creates brand loyalty and can show a return on your sponsorship investment.
For Perth Zoo, cause-related marketing campaigns bring much needed exposure and funding for Perth Zoo’s fundraising program, Wildlife Conservation Action.
Case Study
In 2006, Perth Zoo worked with Fonterra Pty Ltd on a cause-related marketing campaign with their yoghurt range. Various promotional activities took place to jointly promote the specially-marked yoghurt tubs, with Perth Zoo receiving 5 cents for each product sold. Perth Zoo and Brownes were delighted with the promotion as over $35,000 was raised for Perth Zoo and the alignment between Perth Zoo and Brownes brands reached a wide WA audience.
Contact details
To find out more about Perth Zoo’s cause-related marketing sponsorship, please contact Ingrid Barnard, Corporate Relations Coordinator, on (08) 9474 0339 or ingrid.barnard@perthzoo.wa.gov.au.
